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Digital Media Specialist

Develops content strategy, writes marketing content and implements keyword strategies for all digital platforms that leads and supports marketing and public information work that helps the university reach its recruiting and development goals and builds advocacy for the university.


Under the supervision of the Assistant Director for Digital Marketing & Social Media and in coordination with the Director of Marketing & Public Information, the Digital Media Specialist: Assists in research, planning, creation and implementation of initiatives to advance the university through digital marketing and social media. Develops and implements keyword strategies across digital platforms and ensures content is adjusted accordingly to optimize recruitment, development, and advocacy opportunities for the university. Analyzes and improves digital media engagement performance through use of key performance indicators, using metrics and digital analysis and remediation tools, including search engine optimization. Builds strategy for development of relevant and engaging digital content and writes content for digital media – including digital advertising, blogs, video and university updates – that provides leads and conversions in the areas of recruitment and development and further engagement with the university. Produces monthly digital analytics, including organic performance and paid advertising results.Develops project plans and creates and manages digital media projects. Possesses basic knowledge of cameras and photography. Oversees and implements multiple projects simultaneously, collaborating with writers, photographers, graphic designers, videographers and strategic partners on campus.

Physical Condition

Experience of 2-3 years in a related field such as content generation or media production. Bilingual preferred by not required.


Operation knowledge of digital content management system(s), search engine optimization tool(s), metrics, social media posting and marketing capabilities. Skilled in writing clear, concise marketing copy and targeting writing to different audiences. Ability to listen carefully to clients and university leadership and skillfully translate requested projects to communications and marketing staff. Ability to demonstrate how a creative vision helps achieve the goals of the client and university overall. Ability to stay abreast of new digital technologies, analyze new trends and data, and provide feasible recommendations to leadership. Strong strategic and creative thinking with a disciplined approach to creative development, validation and deployment. Effective time management skills with the ability to meet aggressive and changing deadlines. Ability to use digital management and marketing tools such as Google Analytics and Site Improve. Ability to use software such as Microsoft Office, Outlook, and Adobe Creative Suite.


Bachelor’s degree in journalism, communication, marketing, public relations, advertising, or equivalent combination of education and experience sufficient to successfully perform the essential functions of the job.

Additional Requirements

Requires the ability to work well with diverse populations and maintain positive working relationships with students, faculty, staff, and the community. Should possess the sensitivity and skill to work with a diverse student and employee population; the ability to deal with confidential and sensitive information; excellent judgment and personal maturity; and strong interpersonal skills. Understanding of how to work in a time-sensitive workspace. *Regular reliable attendance is required. *Designated as a Responsible Employee as outlined by Title IX. *This position is designated as security sensitive (Mod) and requires a criminal background check.

Last Updated 10-11-2019