What is Marketing?

An Art and a Science
Marketing is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. The American Marketing Association defines Marketing as "the activity, set of institutions, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

The Study of Customers
Market, when used as a noun, is about people. Market, when used as a verb, deals with people, and these people are customers. Therefore, an aim of marketing is to know and understand the customer so well that the product literally sells itself.

The Study of Value Creation
Marketing is a study of creating values to satisfy customer wants and needs. Major activities include product development, pricing strategies, promotion, and distribution.

What Will You Study?

Marketing major at the Dillard College of Business Administration equips students with building, acquiring, and utilizing quantitative, qualitative, critical thinking, problem solving, communication, and creative skills.

Professional Selling develops communication skills used in professional sales and everyday activities. Consumer Behavior teaches students to think critically on how consumers make purchasing decisions. Marketing Research provides students with quantitative skills needed for making informed marketing decisions. International Marketing expands students' understanding how global markets are interconnected. Promotion Management offers students the opportunity to create and execute promotional campaigns. Services Marketing invites students to explore opportunities unique to the services industry. Retailing reviews various practices and decisions faced by today's retailers. Digital and Social Media Marketing enables students to utilize the Internet and social media platforms to achieve effective marketing strategies. Marketing Metrics strengthens students’ quantitative skills using various metrics to evaluate marketing plans. Marketing Strategy presents students with the opportunity to utilize qualitative and quantitative models to analyze and solve strategic and managerial marketing problems.

Degree Plans for a major in Marketing

Learn by Doing!
Learning while doing plays a crucial part in the Marketing degree. Students are able to participate in classroom projects involving non-profit and for-profit organizations. Some of the organizations served include:

  • Interfaith Ministry
  • Vernon College Wellness Center
  • Wichita County Food Bank
  • Wichita County Humane Society
  • Wichita Falls Museum of Art at MSU Texas
  • Wichita Symphony Orchestra and Recreation Center at MSU Texas

Career Opportunities in Marketing

  • Advertising and Sales Promotion
  • Digital Marketing
  • International Marketing
  • Marketing Analytics
  • Marketing Research
  • Product or Brand Management
  • Professional Selling
  • Retail Management
  • Social Media Marketing
  • Sports Marketing