Courses in Marketing (MKTG)

Prerequisite(s): Junior standing or above or consent of the chair, and ECON 2433 or equivalent.

A description and analysis of business activities designed to plan, price, promote, and distribute products and services to customers. Topics include the marketing environment, consumer behavior, marketing channels, governmental regulations, advertising, and current marketing practices.

Digital and Social Media Marketing

Prerequisite(s): MKTG 3723

An exploration and evaluation of marketing activities as they pertain to social media and an organization's online presence. Topics include the various tools available to marketers for establishing a social media presence, evaluating the effectiveness of social media strategies, and the use of online tools like paid ads as part of an integrated marketing campaign.

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723.

Professional selling principles and relationship practices for business. Includes principles of communication and listening, identifying customer needs, creating value, adapting communication style, communicating the offer, overcoming resistance, closing, and follow-up.

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723.

An exploration of research pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer behavior, motivation, and decisions.

Prerequisite(s): Junior standing or above or consent of the chair, BUAD 3033, and MKTG 3723.

Emphasizes the importance and use of marketing research in U.S. businesses. Includes a detailed analysis of the research process from formulating of the problem to the preparing the research report. Each student will complete a research project.

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723.

An overview of promotion, including program selection, media selection, and advertising effectiveness and coordination of the advertising function with the other promotional tools.

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723.

Philosophy and techniques of modern retail merchandising; including store location, traffic studies, store layouts and arrangements, store organization, merchandising budget system, and store policies.

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723.

Basics of first-level management in a sales setting. Topics include the boundary spanning role, strategic programs, planning, organizing, staffing, directing and controlling the sales and sales force operation.

Prerequisite(s): Junior standing or above or consent of the chair.

May be repeated with different content.

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723.

A survey of international marketing, world markets, political restraints in trade, and international marketing practices.

Topics vary. May be repeated with different content.

Prerequisite(s): Junior standing or above or consent of the chair, and MKTG 3723.

An understanding of the unique characteristics of services, the marketing challenges created by these characteristics, the marketing tools to deal with these challenges, and the strategic issues of utilizing these marketing tools.

Prerequisite(s): Junior standing or above or consent of the chair; MKTG 3723.

The utilization of real projects in solving problems in the areas of marketing.

Prerequisite(s): 12 semester hours of marketing coursework including MKTG 3723 or consent of the instructor and chair.

The utilization of qualitative and quantitative models to analyze various marketing functional areas as well as oral and written cases in solving strategic and managerial marketing problems.

Prerequisite(s): See requirements under Internship Programs in Requirements for Majors in Business Administration, page 111.

Field experience in selected areas of marketing with local or regional businesses. May be repeated once. Must be approved with all paperwork completed prior to registration. Total hours granted for internships in all areas of business administration may not exceed six hours of credit.