Pay Grade
EEO Code
Librarian, Outreach

Works with the University Librarian to develop and improve a marketing strategy that promotes library resources and services to the university community and the Wichita Falls community. Responsible for the creation, promotion, and marketing of library programming, including events and exhibits, to create awareness and engagement with the resources and services that Moffett Library offers. Reports to the Associate University Librarian.


Informs, engages, and builds relationships with the university community. Collaborates with library team and university stakeholders to develop, foster, and market library events and exhibits that are educational, informative, innovative, and entertaining. Works in collaboration with librarians to identify and develop strategies to enhance perceptions of the library and improve user engagement with library programming. Collaborates with the library team and university partners to establish a library brand and assess the impact of library marketing. Manages the promotion and marketing of the library’s Youtube channel and social media presence. Maintains effective library operations, while providing outstanding reference services and library instruction to our students, faculty, and staff. 

Physical Condition

Experience with creating marketing and promoting library programming, including events and exhibits in an academic environment. Must be able to build relationships and collaborate with academic and administrative departments in an academic environment. Experience in an academic library preferred.


Thorough knowledge of library resources and services.


Master of Library Science from an ALA accredited program required.  Bachelor's degree in marketing, public relations, or communications required.

Additional Requirements

Requires the ability to work well with diverse populations and maintain positive working relationships with students, faculty, staff, and the community. Excellent written and verbal communication skills. Ability to build and sustain key relationships with a diverse group of faculty, students, staff, alumni, outside researchers, community, and professional colleagues. Excellent interpersonal skills. Excellent organization skills and ability to set priorities and meet deadlines. Must be detail-oriented, well-organized, and able to work under pressure. Commitment to participating in undergraduate education within a liberal arts curriculum. Commitment to teamwork and willingness to collaborate. Commitment to fostering diversity, equity and inclusion. Commitment to participating in undergraduate education within a liberal arts curriculum. Must maintain current professional and technical knowledge through on-going reading, training, and participation in professional organizations. *Regular reliable attendance is required. *This position is designated as security sensitive (Mod) and requires a criminal background check.

Last Updated 03-29-2021