Strategic Plan 2025-2030

Mission Statement

Midwestern State University aims to empower students and our community through a commitment to academic excellence, personal growth, and a culture of lifelong learning, inquiry, and innovation.

Values

People-Centered  :  Community  :  Integrity  :  Visionary  :  Connections

Photo montage of MSU students

Strategic Goals

1. EDUCATE

Educate and engage students utilizing high-quality programs and practices that begin with their recruitment and follow through to career attainment.

  • Objective 1: Refine and deploy strategies for successfully recruiting and onboarding new students.
  • Objective 2: Refine and deploy strategies to support persistence and success through to graduation.
  • Objective 3: Expand student access to and participation in signature experiences and high-impact practices.
  • Objective 4: Support academic programs of quality leading to credentials of value.
  • Objective 5: Utilize data to inform continuous improvement in and out of the classroom.
2. SUPPORT

Support scholarly and creative works, professional development, and leadership training.

  • Objective 1: Recruit, invest in, and retain faculty and staff dedicated to student access and success.
  • Objective 2: Offer professional development opportunities and leadership training programs for students, faculty, and staff.
  • Objective 3: Provide educational infrastructure to support high-quality and innovative teaching and learning.
  • Objective 4: Promote innovation, entrepreneurship, and research engagement university-wide.
3. SERVE

Serve as a strong community partner and pillar.

  • Objective 1: Build academic programs, pathways, and experiences within the North Texas area.
  • Objective 2: Cultivate partnerships with local organizations, businesses, and industry to address community needs and create workforce pipelines.
  • Objective 3: Develop a university town culture through external partnerships, collaborations, and fundraising opportunities.
  • Objective 4: Strengthen alumni connections.