Marketing major at the Dillard College of Business Administration equips students with building, acquiring, and utilizing quantitative, qualitative, critical thinking, problem solving, communication, and creative skills.
First Year
Fall
- ENGL 1143 Academic Research & Writing (010A) 3 Semester Credit Hours
- MATH 1203/MATH 1233 Math Analysis for Bus/College Algebra (020N) 3 Semester Credit Hours
- BUAD 1033 Foundations of Business (090B) 3 Semester Credit Hours
- POLS 1333 American Government (070N) 3 Semester Credit Hours
- Creative Arts (050N) 3 Semester Credit Hours
Total Semester Hours: 15
Spring
- Communication Core (010B) 3 Semester Credit Hours
- ACCT 2143 Financial Accounting 3 Semester Credit Hours
- MIS 2003 Info. Tech. Concepts for Business 3 Semester Credit Hours
- ECON 2333 Macroeconomics (080N) 3 Semester Credit Hours
- POLS 1433 American Government (070N) 3 Semester Credit Hours
Total Semester Hours: 15
Second Year
Fall
- ACCT 2243 Managerial Accounting 3 Semester Credit Hours
- ECON 2433 Microeconomics 3 Semester Credit Hours
- Language, Philosophy & Culture (040N) 3 Semester Credit Hours
- HIST 1133 American History to 1865 (060N) 3 Semester Credit Hours
- Life & Physical Science (030N) 3 Semester Credit Hours
Total Semester Hours: 15
Spring
- ENGL 2223 Professional Writing for Business 3 Semester Credit Hours
- MKTG 3723 Principles of Marketing 3 Semester Credit Hours
- Life & Physical Science (030N) 3 Semester Credit Hours
- Cultural and Global Understanding (090A) 3 Semester Credit Hours
- HIST 1233 American History Since 1865 3 Semester Credit Hours
Total Semester Hours: 15
Third Year
Fall
- MKTG 3823 Consumer Behavior 3 Semester Credit Hours
- BUAD 3033 Business and Economic Statistics 3 Semester Credit Hours
- MIS 3003 Management Information Systems 3 Semester Credit Hours
- MGMT 3013 Organizational Behavior 3 Semester Credit Hours
- 3000-4000 Elective from Other College 3 Semester Credit Hours
Total Semester Hours: 15
Spring
- MKTG 3763 Professional Selling 3 Semester Credit Hours
- MKTG Elective 3 Semester Credit Hours
- FINC 3733 Business Finance 3 Semester Credit Hours
- MKTG 4423 Marketing Analytics in Practice 3 Semester Credit Hours
- 3000-4000 Dillard College Elective 3 Semester Credit Hours
Total Semester Hours: 15
Fourth Year
Fall
- MKTG 4143 Marketing Research 3 Semester Credit Hours
- MGMT 3453 Operations Management 3 Semester Credit Hours
- LSBA 3233 Legal & Ethical Environment of Business 3 Semester Credit Hours
- Approved Elective (If needed) 3 Semester Credit Hours
Total Semester Hours: 12
Spring
- MKTG 4753 Marketing Strategy 3 Semester Credit Hours
- MGMT 4853 Strategic Management 3 Semester Credit Hours
- International Component 3 Semester Credit Hours
- Approved Elective (if needed) 3 Semester Credit Hours
Total Semester Hours: 12
Total Semester Hours: 120
NOTES:
If a 4-hour Science (030N) and or LPC (040N) course is/are taken, three Approved Elective courses may not be required.
Study Abroad offers courses that can fulfil the International Component, an Approved Elective course for the major, an Approved Elective course and/or Core class(es) depending on the study abroad option(s) chosen.