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Dr. Jim Sernoe
Department Chair and Professor, Scholarship Coordinator, Internship Coordinator
(940) 397-4391 ⨠ D204
jim.sernoe@msutexas.edu
Profile
With the help of jumbo cups of Diet Mountain Dew, Dr. Jim Sernoe has been chair of the Mass Communication Department since 2004, despite threatening to step down on a weekly basis. Fearing that someone might figure out his age, he won't reveal how long he's taught at Midwestern State, but he's been here so long he is now one of the parade marshals at graduation (an honor reserved only for the real fossils). He grew up in Wisconsin, completing bachelor’s and master’s degrees at the University of Wisconsin (Go Badgers!). His doctorate in mass communication is from the University of Iowa, although he’s still not sure how a Cheesehead was even admitted to the program (maybe he said “Go Hawkeyes!” enough times?).He enjoys his roles as educator (courses include Mass Communication Law, Media Ethics, Editing, and Mass Communication History, among others), academic adviser (“I see your grades in mass comm. classes are really good, but please just pass math this semester, OK?”), scholar (his research interests include popular music, the First Amendment, mass communication curriculum, crowd-funding for journalists and how journalists are navigating in a fast-changing profession), and administrator (in addition to serving as department chair, he has been interim dean of the College of Fine Arts twice...some people don't learn until they make the same mistake twice). However, he is often deterred from these roles due to the constant lines outside of his office (typically including students, faculty and the dean, very few of whom show up with Diet Mountain Dew, or any other form of caffeine). In his copious personal time, he is active with the local community theatre and the Wichita Adult Literacy Council, all while drinking as much as Diet Mountain Dew as possible.
- Dr. Sarah Fisher
Assistant Professor
(940) 397-4375 ⨠ D203
sarah.fisher@msutexas.edu
Profile
Dr. Sarah Fisher is an Assistant Professor of Multimedia Journalism at Midwestern State University. She has taught a variety of courses in journalism, public relations, visual media, and media business. Dr. Fisher earned her Ph.D. from the University of Florida in Mass Communication, with a specialization in International Business, along with a Master of International Business, a Master of Arts in Latin American Studies and a Bachelor of Science in Journalism. Dr. Fisher's research focuses on examining trust issues involved with the future of media business and media education.Dr. Fisher's carerr in visual media has spanned the globae through photojournalism, public relations photography, non-profit work, and media business.
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Dr. John King
Associate Professor
(940) 397-4797 ⨠ D202
john.king@msutexas.edu
Profile
Dr. John Mark King, MSU Texas Associate Professor of Advertising and Public Relations, brings 34 years of university teaching experience and more than 15 years of professional experience in public relations, advertising, and media to the Mass Communication Department in the Fain College of Fine Arts at Midwestern State University. King has published 35 original refereed research articles in national and international academic journals and book chapters in North America, Europe, Asia, and Africa. He has presented 51 original refereed research papers at academic conferences in North America, Europe, and Asia. His research interests are face-ism theory in United States presidential campaigns and media framing of brands and nations globally.
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Jonathon QuamAssociate Professor, MNG Media Adviser, and The Wichitan Adviser(940) 397-4849 ⨠ D105
Jonathon is an associate professor of media arts in the Mass Communication department at Midwestern State University. He earned his Master of Fine Arts degree in documentary production and theory from the University of North Texas. Before teaching at Midwestern State, Jonathon taught television, audio, film, and media studies courses at UNT and at Stephen F. Austin State University. In the field, Jonathon has worked on documentary films, in radio stations and newsrooms, and on numerous television shows. He spent two years working for the Southwest's largest production company, AMS Pictures. While at AMS, he logged time as a director of photography, an associate producer, a research analyst, a director, and a development producer, working on established television shows and helping build new ideas.Much of his professional work has been focused on the human side of society's most difficult social issues, from the caring environments of LGBTQ churches in the heart of Texas to biographical looks into child abuse. His current documentary takes an observational look at the racial justice movement in Madison, Wisconsin, a city with the widest disparity gap in the country. Jonathon's creative research centers on multimedia production, and his documentaries have screened at film festivals and conferences both nationally and internationally. His recent academic research looks at the topic of ethical documentary filmmaking in an industry that is exploitative by nature.
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Amar Spencer-Sayers
Lecturer
(940) 397-6608 ⨠ D205
amar.spencer@msutexas.edu
Profile
A proud graduate of MSU’s Mass Communication Department in 2008, Amar returned to her alma mater as a lecturer in Mass Communication in Fall 2025. Her return to MSU comes after having earned her graduate degree, working in the field, and teaching. She teaches courses such as Interpersonal Communication, Mass Media and Society, Writing for the Digital World, and Media Writing and Reporting in the Lamar D. Fain College of Fine Arts.
Amar earned her Master of Arts in Mass Communication from California State University Northridge (CSUN) in December 2011. She spent a total of eight years working as a reporter/producer for Observer Media Group and ABS Television in Antigua. During her journalism career, she worked as a general assignment reporter, covering a wide range of stories. She also produced two daily radio programs on OBSERVER Radio, Voice of the People and OBSERVER AM. As a television producer, she hosted and produced the daily news and current affairs show, Against the Backdrop. Amar also worked for two and a half years as the public relations manager for Sandals Grande Antigua Resort, where she spearheaded the five-star resort’s external communication efforts.
She then worked as a lecturer in English and communication disciplines for four years at two tertiary institutions in Antigua – the Antigua State College (ASC) and the University of the West Indies Five Islands Campus (UWIFIC). As a full-time lecturer at the ASC, she taught Introduction to Academic Writing, Public Speaking and Applied Communication Skills. Meanwhile, Amar taught Business Communication as an adjunct lecturer at UWIFIC.
Her hobbies include spending time with her husband and son, watching movies, reading, watching Tik Tok videos, eating a variety of foods, and drinking Dr. Pepper. - Dr. Joshua Westerman
Assistant Professor
(940) 397-4298 ⨠ D206
joshua.westerman@msutexas.edu
Profile
Joshua Westerman is an Assistant Professor of Digital Media in the Department of Mass Communication at Midwestern State University. He holds an MFA in Experimental Sound Practices and Integrated Media from California Institute of the Arts and a PhD in Critical Media Practices from the University of Colorado Boulder.
Josh's path to media studies runs through music: he trained as a classical violist and violinist before moving into electronic composition and intermedia art. That background shapes how he studies the internet and social media today: he's drawn to the aesthetics of online culture, from viral memes to internet subcultures, and how images, sounds, and stories move (and sometimes mislead) people online. His research and teaching explore digital media, social platforms, and the strange, sometimes unsettling ways belief and persuasion travel through them.
At MSU Texas, Josh teaches courses on digital media, social media, and the internet's role in society, bringing a hands-on, case-study approach to the classroom.
- Dr. Thomas Martin
Instructor
thomas.martin@msutexas.edu
Profile
- Lisa Thames
Studio Director
(940) 397-4394 ⨠ D106
lisa.moore@msutexas.edu
Profile
As a former producer for local CBS affiliate KAUZ and MSU's current studio director, Lisa is applauded for her ability to organize the chaotic, inspire the disillusioned, and her tireless pursuit of perfection. She also live-streams MSU's athletic home games for soccer, basketball, softball, and football. When she doesn't have a camera in her hand, you can probably find her making graphics for the student media in Mass Communication, keeping our equipment up to date and functioning, or teaching students how to use Avid Media Composer and/or Avid Pro Tools, since she is also certified to teach both software programs.
When she's not busy saving students from a Homer Simpson-inspired nuclear meltdown, you can find her perusing a bookstore for a new historical fiction novel, watching obscene amounts of HGTV without an ounce of shame, or extolling the greatness of her her favorite football team, the Kansas City Chiefs, to anyone who will listen. Caffeine fuels her throughout the day, so it would be no surprise to catch her snacking on sunflower seeds and washing them down with Coca-Cola or Red Bull.
- Annette Bever
Adjunct
annette.bever@msutexas.edu
Profile
Professor Bever has been an adjunct instructor at MSU for more than 10 years. She is a full-time speech and communication instructor at Vernon College.
- Kory Dorman
Adjunct kddorman@gmail.com kory.dorman@msutexas.edu
Profile
Dr. Dorman has taught public speaking and Voice and Diction at MSU, where she has been an adjunct instructor for more than 20 years. She has also taught for several years in the Wichita Falls schools and served as an administrator at the high-school and elementary-school levels before taking a position at Sheppard Air Force Base.
- Christy Johnson
Adjunct
christyjohnson79@gmail.com christy.johnson@msutexas.edu
Professor Johnson teaches Mass Media and Society at MSU. She has taught English, journalism and communication courses at the junior high and high school levels. She is currently the instructional coaching specialist for Region 9 Educational Center.
- Jackie McCartney
Adjunct
jackie.mccartney@msutexas.edu
Profile
Dr. McCartney teaches Mass Media and Society and Film Appreciation at MSU. He has professional experience at KAUZ-TV and the Times Record News. He is currently an assistant principal at Legacy High School in Wichita Falls.
- Alexandra McClung
Adjunct
amcclung@wfisd.net
Profile
Dr. McClung teaches public speaking and interpersonal communication courses at MSU. She is a former reporter at KAUZ-TV and currently serves as a school administrator in the DFW area.
- Crystal Tate
Adjunct
ctate@vernoncollege.edu
Professor Tate teaches Mass Media and Society and public speaking courses at MSU. She is the director of distance education at Vernon College.