Undergraduate Programs

A calculator sitting on a desk being used An instructor with students in a classroom Economic statistics on a sheet of paper with two sets of hands on it

ACCOUNTING
The accounting major prepares students for entry into the accounting profession. Accounting is the "language of business" and is important in every type of organization.  The insights provided by an in-depth preparation in accounting are an important addition to the management capabilities of entrepreneurs and managers. Individuals who do well in this area generally enjoy working with the development and analysis of financial information.

ECONOMICS
Economists study how society distributes scarce resources such as land, labor raw material, and machinery to produce goods and services.  They conduct research, collect and analyze data, monitor economic trends, and develop forecasts.  They research issues such as energy costs, inflation, interest rates, imports, or employment levels.  Most economists are concerned with practical applications of economic policies.

FINANCE
Finance is the study of the management of financial resources, including the internal management of funds within the modern corporation, the external evaluation of securities and loans, the study of financial markets, and international finance.  Graduates pursue employment in the areas of corporate finance, investment banking, investment analysis and portfolio management, and bank management.

GENERAL BUSINESS

General Business is interdisciplinary.  General Business offers classes in depth from all the business disciplines.  Among the skills a graduate in General Business will develop are:  the essentials of business planning, cash flow management, employee motivation, investment strategies, and innovative marketing. General Business as a major has special appeal to two types of students.  First, it is particularly well suited for individuals who plan to work in small business enterprises.  Second, it is an excellent major for anyone who wishes to manage or own his or her own business enterprise, whether small or large.

MANAGEMENT
Management involves the processes of planning, organizing, directing, and controlling human, technological, and physical resources to maximize the effectiveness of an organization.  Management is the art of doing things correctly.  It is a universal process that involves both technical and interpersonal skills.  Management includes leadership, problem solving, negotiation, and strategic planning.  From small business enterprises, government agencies, to vast global corporations, effective management is vital for success.

MANAGEMENT INFORMATION SYSTEMS
Management Information Systems (MIS) is the study of people, technology, organizations and the relationships among them. MIS professionals help firms realize maximum benefit from investment in personnel, equipment, and business processes. MIS is a people-oriented field with an emphasis on service through technology. Businesses use information systems at all levels of operation to collect, process and store data. Businesses also concentrate on the alignment of MIS with business goals to achieve competitive advantage over other businesses.

MARKETING

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (AMA 2004).  The major activities include identifying customer wants and developing, pricing, communicating, and delivering products that satisfy customer, organization, and stakeholder needs.  Marketing is a set of activities used to implement the philosophy of customer, organization, and stakeholder satisfaction.