University Profile Database

Dr. Phillip Wilson

Email Addresses
phillip.wilson@MSUTexas.edu
My Websites
  • Management and Marketing
    Associate Professor of Marketing

    Office Location
    Dillard College of Business Administration 277
    Office Hours

    Monday 9:30a.m. to 11:00a.m and 3:30p.m. to 4:30p.m.

    Tuesday 11:00a.m. to 12:00p.m. and 2:00p.m. to 4:30p.m.

    Wednesday 9:30a.m. to 11:00a.m and 3:30p.m. to 4:30p.m.

    Thursday 11:00a.m. to 12:00p.m. and 2:00p.m. to 2:00p.m.

    and by appointment.

    Phone
    Voice: (940) 397-4478
    Fax: (940) 397-4693

    MBA Program
    Graduate Coordinator

    Office Location
    Dillard College of Business Administration 277
    Office Hours

    Monday 9:30a.m. to 11:00a.m and 3:30p.m. to 4:30p.m.

    Tuesday 11:00a.m. to 12:00p.m. and 2:00p.m. to 4:30p.m.

    Wednesday 9:30a.m. to 11:00a.m and 3:30p.m. to 4:30p.m.

    Thursday 11:00a.m. to 12:00p.m. and 2:00p.m. to 2:00p.m.

    and by appointment

     

    Phone
    Voice: (940) 397-4478
    Fax: (940) 397-4693

    Dillard College Graduate Program
    MBA Program Coordinator

    Office Location
    Dillard College of Business Administration 277
    Phone
    Voice: (940) 397-4478
    Fax: (940) 397-4693
  •   Semester Course # Section Course Name Location Days / Times
    Details Fall 2018 MKTG 4753 101 Marketing Strategy Dillard College of Business Administration 177

    Monday and Wednesday, 2:00p.m. to 3:20p.m.

    Details Fall 2018 MKTG 4223 101 Retailing Dillard College of Business Administration 328

    Tuesday and Thursday, 9:30a.m.  to 10:50a.m.

    Details Fall 2018 MKTG 3723 101 Principles of Marketing Dillard College of Business Administration 329

    Monday and Wednesday, 11:00a.m. to 12:20p.m.

    Details Summer II 2018 MKTG5513 X40 Graduate Seminar in Marketing
    Details Summer II 2018 MKTG3723 401 Principles of Marketing Dillard College of Business Administration 129
    Details Summer I 2018 MKTG6553 X30 Graduate Independent Study in Marketing
    Details Summer I 2018 MKTG4553 301 Independent Study in Marketing (UAS Erfurt, Germany International Summer School) Dillard College of Business Administration
    Details Spring 2018 MKTG 5513 280 Graduate Seminar in Marketing Dillard College of Business Administration 177
    Details Spring 2018 MKTG 4753 201 Marketing Strategy Dillard College of Business Administration 177
    Details Spring 2018 MKTG 4723 201 Services Marketing Dillard College of Business Administration 338
    Details Spring 2018 MKTG 3723 202 Principles of Marketing Dillard College of Business Administration 328
    Details Fall 2017 4753 101 Marketing Strategy Dillard College of Business Administration 345
    Details Fall 2017 4643 101 International Marketing Dillard College of Business Administration 121
    Details Fall 2017 4223 101 Retailing Dillard College of Business Administration 177
    Details Spring 2017 MKTG 4753 201 Marketing Strategy Dillard College of Business Administration 177
    Details Spring 2017 MKTG 4723 201 Services Marketing Dillard College of Business Administration 177
    Details Spring 2017 MKTG 3823 201 Consumer Behavior Dillard College of Business Administration 177
    Details Fall 2016 4643 101 International Marketing Dillard College of Business Administration 328
    Details Fall 2016 3823 101 Consumer Behavior Dillard College of Business Administration 328
    Details Fall 2016 3723 180 Principles of Marketing Dillard College of Business Administration 328
    Details Spring 2016 5513 280 Graduate Seminar in Marketing Dillard College of Business Administration 177
    Details Spring 2016 3823 201 Consumer Behavior Dillard College of Business Administration 177
    Details Fall 2015 4643 101 International Marketing Dillard College of Business Administration 328
    Details Fall 2015 3823 101 Consumer Behavior Dillard College of Business Administration 328
    Details Fall 2015 3723 170 Principles of Marketing Dillard College of Business Administration 328
    Details Summer II 2015 5513 X40 Seminar in Marketing Dillard College of Business Administration
    Details Summer II 2015 3723 401 Principles of Marketing Dillard College of Business Administration 121
    Details Spring 2015 5513 270 Seminar in Marketing Dillard College of Business Administration 317

    M 1900 2150

    Details Spring 2015 3823 201 Consumer Behavior Dillard College of Business Administration 177

    TR 1400 1520

    Details Spring 2015 3763 201 Professional Selling Dillard College of Business Administration 177

    TR 9:30-10:50

    Details Fall 2014 MKTG 4143 101 Marketing Research Dillard College of Business Administration 342

    TR 0200 0320

    Details Fall 2014 MKTG 3723 180 Principles of Marketing Dillard College of Business Administration 328

    TR 1730 1850

    Details Fall 2014 MKTG 3823 101 Consumer Behavior Dillard College of Business Administration 328

    TR 0930 1050

    Details Fall 2014 MKTG 3763 101 Professional Selling Dillard College of Business Administration 328

    MW 0200 0320

    Details Summer II 2014 MKTG 5513 x40 Grad Seminar in Marketing Dillard College of Business Administration

    ONLINE

    Details Summer II 2014 MKTG 4223 401 Retailing Dillard College of Business Administration 177

    MTWR 1010 1210

    Details Spring 2014 MKTG 5513 270 Grad Seminar in Marketing Dillard College of Business Administration 317

    M 1900 2150

    Details Spring 2014 MKTG 3823 201 Consumer Behavior Dillard College of Business Administration 177

    TR 1400 1520

    Details Spring 2014 MKTG 3763 201 Professional Selling Dillard College of Business Administration 177

    TR 0930 1050

    Details Fall 2013 MKTG 3823 101 Consumer Behavior Dillard College of Business Administration 323

    TR 930 1050

    Details Fall 2013 MKTG 3763 101 Professional Selling Dillard College of Business Administration 323

    TR 1400 1520

    Details Fall 2013 MKTG 3723 180 Principles of Marketing Dillard College of Business Administration 323

    TR 1730 1850

    Details Summer II 2013 4223 401 Retailing Dillard College of Business Administration 177

    MTWR 1010 1210

    Details Spring 2013 MKTG 5513 280 Grad Seminar in Marketing Dillard College of Business Administration 317

    R 1900 2150

    Details Spring 2013 MKTG 3823 201 Consumer Behavior Dillard College of Business Administration 177

    TR 1400 1520

    Details Spring 2013 MKTG 3763 201 Professional Selling Dillard College of Business Administration 177

    TR 930 1050

    Details Fall 2012 MKTG 4723 101 Services Marketing Dillard College of Business Administration 342

    MW 930 1050

    Details Fall 2012 MKTG 3823 101 Consumer Behavior Dillard College of Business Administration 323

    TR 930 1050

    Details Fall 2012 MKTG 3763 101 Professional Selling Dillard College of Business Administration 177

    MW 1400 1520

    Details Summer II 2012 MKTG 4303 401 Sales Management Dillard College of Business Administration 131

    MTWR 1430-1630

    Details Summer II 2012 MKTG 4223 401 Retailing Dillard College of Business Administration 177

    MTWR 1010-1210

    Details Summer II 2012 BUAD 6993 401 Thesis Dillard College of Business Administration
    Details Spring 2012 5513 270 Graduate Seminar in Marketing Dillard College of Business Administration 317

    W 19:00-21:50

    Details Spring 2012 4663 201 Special Topics in Marketing Dillard College of Business Administration 177

    TR 14:00-15:20

    Details Spring 2012 3763 201 Professional Selling Dillard College of Business Administration 177

    TR 9:30-10:50

    Details Fall 2011 3823 101 Consumer Behavior Dillard College of Business Administration 323 MW 0930am-1050am
    Details Fall 2011 3823 102 Consumer Behavior Dillard College of Business Administration 323 TR 0930am-1050am
    Details Fall 2011 3763 101 Professional Selling Dillard College of Business Administration 177 TR 0200pm-0320pm
    Details Summer II 2011 4303 401 Sales Management Dillard College of Business Administration 133
    MTWR 1430-1630
    Details Summer II 2011 4223 401 Retailing Dillard College of Business Administration 133 MTWR 1010 - 1210
    Details Spring 2011 5513 270 Graduate Seminar in Marketing Dillard College of Business Administration 317

    W 7:00-9:50pm

    Details Spring 2011 4143 201 Marketing Research Dillard College of Business Administration 345

    MW 9:30-10:50am

    Details Spring 2011 3763 201 Professional Selling Dillard College of Business Administration 177

    TR 9:30-10:50am

    Details Fall 2010 3823 101 Consumer Behavior Dillard College of Business Administration 343

    MW
    9:30a - 10:50a

    Details Fall 2010 3823 102 Consumer Behavior Dillard College of Business Administration 343

    TR
    9:30a - 10:50a

    Details Fall 2010 3763 101 Professional Selling Dillard College of Business Administration 343

    TR
    2:00p - 3:230p

  • Institution Degree Graduation Date
    Texas Tech University B.B.A., Management 1973
    University of North Texas M.B.A., Finance 1990
    University of North Texas Ph.D., Marketing 1999
  • Institution Position Start Date End Date
    Procter & Gamble Distributing Company - Beverage Division Section Sales Representative 1974 1979
    Procter & Gamble Distributing Company - Beverage Division Section Sales Representative 1980 1989
    University of North Texas Teaching Fellow 1991-Sep 1996-Aug
    Dallas Baptist University Adjunct Professor of Marketing 1993-Jan 2002-May
    University of North Texas Lecturer in Marketing 1996-Sep 2003-May
    Texas Woman's University Adjunct Professor 1998-Jan 2004-May
    Midwestern State University Assistant Professor of Marketing 2003-08-01 2012-07-31
    Midwestern State University Associate Professor of Marketing 2012-08-01
  • Refereed Articles 

    Gross, S., Wilson, P., Shao, C., Zhang, J., and Dubinsky, A. (2016) Selected Antecedents of Consumer Attitude Toward a Produce in an Eco-Label Context. International Journal of Business and Management.

    Maronde, U., Stambaugh, J., Martin, L., & Wilson, P. (2015). The Effect of Reshoring on Purchase Behavior. Journal of Marketing Development and Competitiveness.

    Staudt, S., Shao, C., Dubinsky, A., & Wilson, P. (2014). Corporate Social Responsibility, Perceived Customer Value, and Customer-Based Brand Equity:  A Cross-National Comparison. Journal of Strategic Innovation and Sustainability.

    Sager, J., Dubinsky, A., Wilson, P., & Shao, C. (2014).  Factors Influencing the Impact of Sales Training: Test of a Model.   International Journal of Marketing Studies.  

    Sager, J. K., Dubinsky, A. J., Lee, S., Wilson, P. H., Shao, C. Y., David H. Rylander, Texas Woman's University, United States of America (2014).  Salesforce Socialization Revisited: A Search for Salient Constructs.   Journal of Selling and Major Account Management.  

    Winzent, D., Wilson, P. H., Shao, C., & Zhang, G. (2012).  Effectiveness of Celebrity Voice-Overs in Advertising Recall.   Journal of Management and Business Research.  

    Wilson, P., Womack, L., Shao, C., & Johnston, C. (2011).  Electronic Customer Relationship Management in Automobile Retailing: One Dealer's Perspective.   Southwest Journal of Business and Economics.  

    Sager, J. K., Dubinsky, A. J., & Wilson, P. H. (2010).  Psychological Climate Dimensions as Antecedents to Salespeople's Organizational Commitment, Turnover, Success Beliefs, and Performance.   the Journal of Selling & Major Account Management.  

    Johnston, C. R., Shao, C. Y., & Wilson, P. H. (2010).  Job Analysis Instrument for Information Technology Project Management.   Journal of Business and Behavioral Science, 21 (2), 139-152.  

    Wilson, P. H. (2008).  A Protocol for Analyzing the Major Field Test Results.   Journal of Business and Behavioral Science.  

    Wilson, P. H., Sager, J. K., Shao, C. Y., & Ramser, C. (2008).  The Influence of Sales Trainee Expectations on Selected Selling Outcomes.   Midwestern Business and Economic Review (11), 18.  

    Shao, C., Ramser, C., & Wilson, P. (2006).  The Influence of Appropriate Service-Contact-Personnel Dress on the Dimensions of Customer Expectations of Service Quality.   Southwest Business and Economics Journal.  

    Wilson, P. H., Strutton, D., & Farris, II, M. T. (2003).  Investigating the Perceptual Aspect of Sales Training.   Journal of Personal Selling & Sales Management, 22 (2), 77-86.  

    Farris, II, M. T. & Wilson, P. H. (2002).  Where Have All the On-Line Grocers Gone? Lessons Learned from the Demise of On-Line Grocers.   Journal of Transportation Management, 13 (1), 9-18.  

    Refereed Proceedings 

    Full Paper

    Nguyen, T., Wu Y., & Wilson,P. (2017) How Sustainability Are You?  Sustainability Consumers' Reactions to Corporate Irresponsibility. American Marketing Association Summer Educators' Conference.

    Nguyen, T., Dubinsky, A., & Wilson, P. (2016) The Impacts of A3 on 4P. Society for Marketing Advances. 

    Wilson, P., Maronde, U., Stambaugh, J., & Martin, L. (2015) The Effect of Reshoring on Purchase Behavior. Association of Collegiate Marketing Educators.

    Gross, S., Wilson, P., Shao, C., & Zhang, J. (2014) The Use of Eco-Labels as a Marketing or Promotional Tool - Analysis of the Impact of Eco-abels on the Attitude Towards the Product or Brand Carrying the Label.

    Johnston, C., Shao, C., Wierschem, D., Wilson, P., & Zhang, G. (2010).  Consumer Self-entitlement and Customer Expectations of Service Quality.   American Society of Business and Behavorial Sciences.  

    Wilson, P. H. (2008).  A Protocol for Analyzing the Major Field Test Scores.   American Society of Business and Behavorial Sciences, 15 (1), 12.  

    Abstract Only

    Tran, E., Ramser, C. D., Shao, C. Y., & Wilson, P. H. (2006).  The Influence of Brand Differential on Motivation to Conform to the Norm of Purchasing Manufacturer Brand Product and the Purchase of Store Brand Product.   International Society of Business Disciplines Conference.  

    Rylander, D. H. & Wison, P. H. (2002).  Socialization of Salespersons: Frameworks for a Dynamic Environment'.   American Marketing Association Winter Educators' Conference, 13.