Media Management

Course Details

Course Number
Section Number
Spring 2017
Fain Fine Arts Center
Classroom Number
Days & Times
Midwestern State University
Mass Communication
Media Management – MCOM 4313
Spring 2017: FA BV114, MWF 11AM - 11:50AM
Instructor: Jonathon Quam
Office: Fain Fine Arts Bldg. B-125
Phone: 940.347.4849

Office Hours:


WF 9AM-10:30AM

TR 3:30PM-5PM



Jonathon D. Quam (view Profile)

Course Attachments


Course Objectives

Course Identification:  This class is designed to give the student an understanding of the leadership, financial, legal, ethical and technical aspects of handling electronic and digital media in the 21st Century.  Through this course students will learn the principles of management, management needs, and characteristics of leadership in the broadcast, cable, telecommunication, and Internet industries. Upon completion of this course students should demonstrate, through class discussions and exams, an enriched understanding of the organizational and economic structures of the major media industries. This is a seminar based class where interaction is essential. 

Course Expectations

Course Requirements & Grading:


Required Text:  Media Management: A Casebook Approach (5th Edition); C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey


Recommended Text: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less; Joe Pulizzi


Participation                                           15%

Team Paper          `                                 15%

Team Presentation                                   15%

Case Study Projects                                 20%

Midterm Exam                                        15%

Final Exam                                            20%


Late work will not be accepted. Papers are to be turned in at the beginning of class on the date they’re due. Any late work will receive a failing grade. Grading will be based on your comprehension and use of theory, methodology, and terminology discussed in class.


Course Activities:  This class will consist of lectures, in and out of class screenings, and writing assignments.


Course Materials and Readings: Because this course will involve substantial group work and include a number of guest speakers, students must be diligent in completing reading assignments independently. In addition to the assigned chapters in the text, a number of current articles will be distributed, usually via D2L.


Contribution: The greatest potential for learning to take place is when many ideas are exchanged, challenged and intelligently debated. As such, student contribution carries an extremely important responsibility in this course.


Tips for successful class contribution:

·       Ask thoughtful questions of the instructor and other students.

·       Articulately express alternative points of view to opinions expressed in class.

·       Make connections between course material and situations outside the classroom.

·       Make sure contributions relate to the topic at hand.

·       “Show and Tell” – bring artifacts to class, information or issues that tie in with topics introduced in the course.

·       Refute or support course readings in a thoughtful, articulate way.

·       For course readings, keep a note card handy to jot down questions or issues that arise. Report those issues to the class when appropriate.


Attendance: This is a seminar based class, consequently attendance is important. Each one of you will be required to contribute and in fact lead class discussion. Each student will be allowed 2 absences for any reason (except on the day you’re scheduled to lead discussion).  Beyond these two absences, the student will lose 10% of their final semester grade for any absences for any reason that is not university approved.



Course Conduct: Classroom behavior should not interfere with the instructor’s ability to conduct the class or the ability of other students to learn from the instructional program. Unacceptable or disruptive behavior will not be tolerated. Students who disrupt the learning environment may be asked to leave class and may be subject to judicial, academic or other penalties. This prohibition applies to all instructional forums, including electronic, classroom, labs, discussion groups, field trips, etc. The instructor shall have full discretion over what behavior is appropriate/inappropriate in the classroom.  


Academic Integrity: Academic integrity is a responsibility of all university faculty and students.  Faculty members promote academic integrity in multiple ways including instruction on the components of academic honesty, as well as abiding by university policy on penalties for cheating and plagiarism.


Plagiarism: Academic dishonesty includes both cheating and plagiarism.  Cheating includes but is not limited to (1) using or attempting to use unauthorized materials to aid in achieving a better grade on a component of a class; (2) the falsification or invention of any information, including citations, on an assigned exercise; and/or (3) helping or attempting to help another in an act of cheating or plagiarism.  Plagiarism is presenting the words or ideas of another person as if they were your own.  Examples of plagiarism are (1) submitting an assignment as if it were one’s own work when, in fact, it is at least partly the work of another; (2) submitting a work that has been purchased or otherwise obtained from an Internet source or another source; and (3) incorporating the words or ideas of an author into one’s paper without giving the author due credit. Any writing that is not the work of you or your group members is plagiarism.  Students in this course are expected to adhere to the MSU Student Honor Code. 



Withheld Grades/Semester Grades Policy: Ordinarily, at the discretion of the instructor of record and with the approval of the academic chair/director, a grade of WH will be assigned only if the student cannot complete the course work because of unavoidable circumstances. Students must complete the work within one calendar year from the end of the semester in which they receive a WH, or the grade automatically becomes an F. If students register for the same course in future terms the WH will automatically become an F and will be counted as a repeated course for the purpose of computing the grade point average.


Senior Portfolio Requirement: Please note that all mass communication majors are required to submit a portfolio as part of their Internship course (Internship is a prerequisite to Senior Production). This requirement is a part of MSU¹s reaccreditation with the Southern Association of Colleges and Schools and is non-negotiable.  Through the portfolio, students are required to demonstrate communication competence through the written word and visual communication; two examples of each competency are required.


As you go through this and other classes, you are responsible for saving course work that could be included in your senior portfolio.


Please see me, your adviser, the department chair or any mass communication faculty member for handouts with more information ("Mass Communication Portfolio Competencies" and "Mass Communication Portfolio FAQ"). These handouts are also available on our department web page:


Privacy: Federal Privacy Law prohibits me from releasing information about students to certain parties outside the university. Thus, in almost all cases I will only discuss your grades and other academic matters with you. Do not have your parents call me! You’re college students and will be treated as such. Also, I will only correspond with you via email if your name is in the email address.


Disability Support: Please inform me if you are a student with a disability and need accommodation in this class. Students with a disability must be registered with Disability Support Services before classroom accommodation can be provided. MSU provides students with documented disabilities academic accommodation (Disability Support Services, Clark Student Center, Room 168).c


Campus Carry Statement: Senate Bill 11 passed by the 84th Texas Legislature allows licensed handgun holders to carry concealed handguns on campus, effective August 1, 2016. Areas excluded from concealed carry are appropriately marked, in accordance with state law. For more information regarding campus carry, please refer to the University’s webpage at


Final Caveat: The professor reserves the right to change any part of this syllabus for any reason.

Sufficient notice will be given to students if changes to the syllabus are deemed necessary.

Final Exam

05/08/2017 10:30am12:30pm

Submission Format Policy

Note: You may not submit a paper for a grade in this class that already has been (or will be) submitted for a grade in another course, unless you obtain the explicit written permission of me and the other instructor involved in advance.

Plagiarism Policy

Plagiarism is the use of someone else's thoughts, words, ideas, or lines of argument in your own work without appropriate documentation (a parenthetical citation at the end and a listing in "Works Cited")-whether you use that material in a quote, paraphrase, or summary. It is a theft of intellectual property and will not be tolerated, whether intentional or not.

Student Honor Creed

As an MSU Student, I pledge not to lie, cheat, steal, or help anyone else do so."

As students at MSU, we recognize that any great society must be composed of empowered, responsible citizens. We also recognize universities play an important role in helping mold these responsible citizens. We believe students themselves play an important part in developing responsible citizenship by maintaining a community where integrity and honorable character are the norm, not the exception.

Thus, We, the Students of Midwestern State University, resolve to uphold the honor of the University by affirming our commitment to complete academic honesty. We resolve not only to be honest but also to hold our peers accountable for complete honesty in all university matters.

We consider it dishonest to ask for, give, or receive help in examinations or quizzes, to use any unauthorized material in examinations, or to present, as one's own, work or ideas which are not entirely one's own. We recognize that any instructor has the right to expect that all student work is honest, original work. We accept and acknowledge that responsibility for lying, cheating, stealing, plagiarism, and other forms of academic dishonesty fundamentally rests within each individual student.

We expect of ourselves academic integrity, personal professionalism, and ethical character. We appreciate steps taken by University officials to protect the honor of the University against any who would disgrace the MSU student body by violating the spirit of this creed.

Written and adopted by the 2002-2003 MSU Student Senate.

Students with Disabilities

The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the Disability Support Services in Room 168 of the Clark Student Center, (940) 397-4140.

Safe Zones Statement

The professor considers this classroom to be a place where you will be treated with respect as a human being - regardless of gender, race, ethnicity, national origin, religious affiliation, sexual orientation, political beliefs, age, or ability. Additionally, diversity of thought is appreciated and encouraged, provided you can agree to disagree. It is the professor's expectation that ALL students consider the classroom a safe environment.

Contacting your Instructor

All instructors in the Department have voicemail in their offices and MWSU e-mail addresses. Make sure you add your instructor's phone number and e-mail address to both email and cell phone lists of contacts.

Writing Proficiency Requirement

All students seeking a Bachelor's degree from Midwestern State University must satisfy a writing proficiency requirement once they've 1) passed the 6 hours of Communication Core and and 2) earned 60 hours. You may meet this requirement by passing either the Writing Proficiency Exam or English 2113. Please keep in mind that, once you've earned over 90 hours, you lose the opportunity to take the $25 exam and have no option but to enroll in the three-credit hour course. If you have any questions about the exam, visit the Writing Proficiency Office website at, or call 397-4131.

Campus Carry

Senate Bill 11 passed by the 84th Texas Legislature allows licensed handgun holders to carry concealed handguns on campus, effective August 1, 2016. Areas excluded from concealed carry are appropriately marked, in accordance with state law. For more information regarding campus carry, please refer to the University’s webpage at

If you have questions or concerns, please contact MSU Chief of Police Patrick Coggins at