Dr. Eunyoung Jang is an Assistant Professor of Marketing in the Dillard College of Business Administration at MSU Texas. She earned her Ph.D. in Marketing from Oklahoma State University. On a life mission to make a positive impact on people and society, Dr. Jang is a passionate teacher and researcher. She says that successful marketing creates value in people's lives, as it is aimed at serving consumers' needs and wants.
Before obtaining her Ph.D., Dr. Jang worked as a researcher at the Korean Female Entrepreneurs' Association. She supervised a nationwide statistic program about female-owned businesses. Inspired by her data analytic work experience, Dr. Jang strives to learn and teach data-driven marketing.
Dr. Jang's research interests lie in consumer well-being, social cognition, and branding. She was honored to receive a 2020 Mary Kay Dissertation Award from the Academy of Marketing Science, and she was a fellow of the 2019 AMA-Sheth consortium at New York University. She has served as a reviewer for peer-reviewed journals, including the Journal of the Academy of Marketing Science, European Journal of Marketing, Journal of Consumer Affairs, American Marketing Association conference, and Association for Consumer Research conference.
Outside of work, she recharges herself by cooking, watching movies, and running marathons.
View Dr. Jang's profile for a full list of contact information, course syllabi, and recent publications.