Ashok Bhattarai joined the faculty at MSU Texas Dillard College of Business in Fall 2022. He holds a Ph.D. in Business Administration (Marketing) from Southern Illinois University at Carbondale. He earned his MBA (2017) from the University of Northern Iowa, and BBM from Bangalore University in India.
His research and teaching interests revolve around marketing strategy, B2B marketing, digital marketing, and services marketing. His research has been published in the European Journal of Marketing, Journal of Business and Industrial Marketing, and Journal of Research in Interactive Marketing. He has served as a reviewer for conferences and peer-reviewed journals, including the Journal of Retailing and Consumer Services, American Marketing Association conference, Society of Marketing Advances conference, and Academy of Marketing Science Conference.
Ashok teaches undergraduate and graduate courses in marketing strategy, marketing research, and marketing management at MSU Texas. A native of Nepal, Ashok enjoys traveling, playing and watching different sports, and attending academic and practitioner conferences where he shares his ideas and learns from peers and experts in the field.
View Dr. Bhattarai's profile for a full list of contact information, course syllabi, and recent publications.